Attention-getting, memorable, informative, evocative.
Good copy breaks through the clutter and demands attention. It relates to it's audience and is perfectly suited for where it is being consumed.
Good copy can make or break your project. When all is said and done, if they don't remember it, why bother?
98% of projects featured on this website were written by Elliott Image.
You are invited to take a look or listen on the VIDEO, AUDIO, AND GRAPHIC DESIGN pages - be sure to pay special attention to the concepts and copywriting.